Apple’s Crush! ad for the iPad is so destructive.
Aside from the ad’s blatant disregard for human instruments of creativity, knowledge, and art, it also opposes the brand’s supposed commitment to sustainability and environmentalism.
“Let’s just crush, destroy and dispose of all these needless objects. Don’t worry – we’ll recycle our technology though!”
That’s all I heard.
I would have loved to see an ad that boasts iPad’s creative power while showcasing what iPad users could do with books, musical instruments, art supplies, and toys if they no longer need them. That would have brought in a nice vibe of corporate social responsibility.
But no, Apple thinks we should destroy all of these items instead.
l’d love to see a Part 2 of this ad that shows what the company did with all the items they destroyed. Or was this ad created by Al?
Let me also just say that the items destroyed in this ad have something very important that no iPad could ever have – sentimental value. The guitar given to you by your dad. The painting that’s been hanging in your living room for thirty years. The pencil given to you by your favorite teacher. The book you took out from a Little Free Library. The toys you used to play with when you were a kid. Nothing could replace those items. Not even an iPad.